{"id":1395,"date":"2012-08-29T09:30:21","date_gmt":"2012-08-29T07:30:21","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1395"},"modified":"2024-08-13T18:12:28","modified_gmt":"2024-08-13T16:12:28","slug":"lutilisation-des-images-dans-les-emailings","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/","title":{"rendered":"L&rsquo;utilisation des images dans les emailings"},"content":{"rendered":"<p style=\"text-align: justify;\">La plupart des abonn\u00e9s suppriment le chargement des images de leur messagerie. D&rsquo;o\u00f9 la question l\u00e9gitime : est-il pertinent d&rsquo;utiliser les images dans les campagnes d&#8217;emailings ? Nous vivons dans un monde o\u00f9 tout ce qui est visuel est important. Les images et les vid\u00e9os prennent place partout dans notre quotidien. De plus avec le d\u00e9veloppement progressif des messageries, tant sur ordinateurs classiques que sur mobiles, de moins en moins de personnes r\u00e9clament des mails au format texte uniquement.<\/p>\n<p style=\"text-align: justify;\">Il est fondamental que vous utilisiez un template adapt\u00e9 et s\u00e9duisant. Les images viennent ensuite. Une \u00e9tude r\u00e9alis\u00e9e par clicks insiste sur les points suivants : <strong>55% des utilisateurs chargent les images dans leur messagerie<\/strong> et 57% d\u00e9clarent qu&rsquo;ils visualisent d&rsquo;abord leurs emails sur leurs appareils mobiles avant de le faire sur un appareil fixe.<\/p>\n<p style=\"text-align: justify;\">Vous devez suivre les bonnes pratiques suivantes afin de vous assurer que vos abonn\u00e9s puissent b\u00e9n\u00e9ficier de toutes vos images.<\/p>\n<p>\u00a0<a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/infographie-newsletter.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1408\" title=\"infographie-newsletter\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/infographie-newsletter.jpg\" alt=\"\" width=\"330\" height=\"330\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/infographie-newsletter.jpg 330w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/infographie-newsletter-150x150.jpg 150w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/infographie-newsletter-300x300.jpg 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>La taille et le\u00a0poids.<\/strong>\u00a0Renseignez-vous aupr\u00e8s de votre service informatique \/ FAI afin de savoir quelle est votre limite de poids, compressez vos images et partez du principe que toute bonne newsletter ne doit pas d\u00e9passer les 2mo (ce qui g\u00e9n\u00e9ralement vous assure de ne pas \u00eatre bloqu\u00e9 en raison d&rsquo;un poids trop important).<\/p>\n<p style=\"text-align: justify;\"><strong>Utilisez les balises alt.<\/strong>\u00a0Pour ceux qui, par d\u00e9faut, refuseront d&rsquo;afficher les images, vous devez utiliser la balise \u00ab\u00a0alt\u00a0\u00bb. Cette balise vous permettra de renseigner une description qui s&rsquo;affichera lorsque l&rsquo;image ne pourra pas \u00eatre affich\u00e9e. Vous pouvez vous en servir pour indiquer un texte descriptif ou encore inciter \u00e0 l&rsquo;action (comme se rendre sur un site internet par exemple).<\/p>\n<p style=\"text-align: justify;\"><strong>Faire un lien vers une newsletter online.<\/strong>\u00a0C&rsquo;est un standard du marketing online, toute newsletter doit comporter un lien vers cette m\u00eame newsletter en version h\u00e9berg\u00e9e afin de couper court \u00e0 tout probl\u00e8me d&rsquo;affichage. Vous pouvez ainsi faire un lien du type \u00ab\u00a0Voir cette newsletter depuis votre navigateur\u00a0\u00bb. Il s&rsquo;agit l\u00e0 d&rsquo;une solution fiable pour mettre en valeur vos images.<\/p>\n<p style=\"text-align: justify;\"><strong>Test, test, test.<\/strong>\u00a0Vous devez tester votre emailing sur une multitude de post afin d&rsquo;\u00e9viter tout probl\u00e8me d&rsquo;affichage, de clic etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart des abonn\u00e9s suppriment le chargement des images de leur messagerie. D&rsquo;o\u00f9 la question l\u00e9gitime : est-il pertinent d&rsquo;utiliser les images dans les campagnes [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[443,452,444,453],"class_list":["post-1395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-web","tag-emailing","tag-newsletter","tag-optimiser","tag-optimiser-emailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;utilisation des images dans les emailings - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;utilisation des images dans les emailings - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-29T07:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T16:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"L&rsquo;utilisation des images dans les emailings\",\"datePublished\":\"2012-08-29T07:30:21+00:00\",\"dateModified\":\"2024-08-13T16:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/\"},\"wordCount\":388,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Diapositive1.jpg\",\"keywords\":[\"emailing\",\"newsletter\",\"optimiser\",\"optimiser emailing\"],\"articleSection\":[\"Outils web\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/\",\"name\":\"L'utilisation des images dans les emailings - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Diapositive1.jpg\",\"datePublished\":\"2012-08-29T07:30:21+00:00\",\"dateModified\":\"2024-08-13T16:12:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"description\":\"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Diapositive1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Diapositive1.jpg\",\"width\":\"720\",\"height\":\"540\",\"caption\":\"E-mailing - article de l'agence digitale outils du web \u00e0 paris\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/lutilisation-des-images-dans-les-emailings\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;utilisation des images dans les emailings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\",\"name\":\"Agence digitale ODW\",\"description\":\"Conseil en communication digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\",\"name\":\"Alexandre Vernier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"caption\":\"Alexandre Vernier\"},\"description\":\"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr\",\"sameAs\":[\"https:\\\/\\\/www.odw.fr\",\"https:\\\/\\\/x.com\\\/4lex_ODW\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'utilisation des images dans les emailings - Agence digitale ODW","description":"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/","og_locale":"fr_FR","og_type":"article","og_title":"L'utilisation des images dans les emailings - Agence digitale ODW","og_description":"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.","og_url":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/","og_site_name":"Agence digitale ODW","article_published_time":"2012-08-29T07:30:21+00:00","article_modified_time":"2024-08-13T16:12:28+00:00","og_image":[{"width":720,"height":540,"url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg","type":"image\/jpeg"}],"author":"Alexandre Vernier","twitter_card":"summary_large_image","twitter_creator":"@4lex_ODW","twitter_misc":{"\u00c9crit par":"Alexandre Vernier","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#article","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/"},"author":{"name":"Alexandre Vernier","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"headline":"L&rsquo;utilisation des images dans les emailings","datePublished":"2012-08-29T07:30:21+00:00","dateModified":"2024-08-13T16:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/"},"wordCount":388,"commentCount":0,"image":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg","keywords":["emailing","newsletter","optimiser","optimiser emailing"],"articleSection":["Outils web"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/","url":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/","name":"L'utilisation des images dans les emailings - Agence digitale ODW","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#primaryimage"},"image":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg","datePublished":"2012-08-29T07:30:21+00:00","dateModified":"2024-08-13T16:12:28+00:00","author":{"@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"description":"Les images dans les emailings permettent de doper la lecture et les taux de conversion, \u00e0 condition de respecter certaines bonnes pratiques.","breadcrumb":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#primaryimage","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/Diapositive1.jpg","width":"720","height":"540","caption":"E-mailing - article de l'agence digitale outils du web \u00e0 paris"},{"@type":"BreadcrumbList","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/lutilisation-des-images-dans-les-emailings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.odw.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;utilisation des images dans les emailings"}]},{"@type":"WebSite","@id":"https:\/\/www.odw.fr\/blog\/#website","url":"https:\/\/www.odw.fr\/blog\/","name":"Agence digitale ODW","description":"Conseil en communication digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.odw.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6","name":"Alexandre Vernier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","caption":"Alexandre Vernier"},"description":"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr","sameAs":["https:\/\/www.odw.fr","https:\/\/x.com\/4lex_ODW"]}]}},"_links":{"self":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/1395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/comments?post=1395"}],"version-history":[{"count":0,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/1395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media\/1497"}],"wp:attachment":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media?parent=1395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/categories?post=1395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/tags?post=1395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}