{"id":2384,"date":"2013-01-18T10:01:50","date_gmt":"2013-01-18T09:01:50","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2384"},"modified":"2025-03-04T20:55:21","modified_gmt":"2025-03-04T19:55:21","slug":"le-chiffre-daffaire-de-la-publicite-online-atteint-27-milliards-en-france","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/le-chiffre-daffaire-de-la-publicite-online-atteint-27-milliards-en-france\/","title":{"rendered":"Le CA de la pub online atteint 2,7 mds en France"},"content":{"rendered":"<p style=\"text-align: justify;\">Apr\u00e8s une progression de 11% en 2010, le chiffre d&rsquo;affaires de la publicit\u00e9 online a augment\u00e9 de 5% en 2012 pour atteindre <strong>2,7 milliards d&rsquo;euros<\/strong> en 2012 selon l&rsquo;<span style=\"color: #ff6600;\"><a href=\"https:\/\/www.sri-france.org\/2013\/01\/15\/observatoire-de-le-pub-sri\/\"><span style=\"color: #ff6600;\">Observatoire de l&rsquo;e-pub<\/span><\/a><\/span>.<\/p>\n<h2 style=\"text-align: justify;\">Le Search encore en t\u00eate des investissements online<\/h2>\n<p style=\"text-align: justify;\">Le <strong>search<\/strong>, c&rsquo;est-\u00e0-dire les liens sponsoris\u00e9s, est une nouvelle fois en t\u00eate des investissements online avec un chiffre d&rsquo;affaires de 1 141 millions d&rsquo;euros en 2012, en progression de 7%. Il est suivi par le <strong>display<\/strong> avec un chiffre d&rsquo;affaires de 649 millions d&rsquo;euros en croissance de 5%, l&rsquo;<strong>affiliation<\/strong> avec 217 millions d&rsquo;euros de CA (+5%), les <strong>comparateurs de prix<\/strong> avec un CA de 140 millions (+7%), le<strong> mailing<\/strong> stable \u00e0 95 millions d&rsquo;euros et enfin le <strong>mobile<\/strong> avec un CA en 2012 de 48 millions d&rsquo;euros en forte croissance (+30%).<\/p>\n<div id=\"attachment_2387\" style=\"width: 462px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2387\" class=\" wp-image-2387\" title=\"Part des investissements publicitaires online\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/01\/Part-des-investissements-publicitaires-online.png\" alt=\"Part des investissements publicitaires online\" width=\"452\" height=\"272\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/01\/Part-des-investissements-publicitaires-online.png 754w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/01\/Part-des-investissements-publicitaires-online-300x180.png 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/p>\n<p id=\"caption-attachment-2387\" class=\"wp-caption-text\"><em>Part des investissements publicitaires online<\/em><\/p>\n<\/div>\n<h2>R\u00e9seaux sociaux et vid\u00e9os grandes tendances 2012<\/h2>\n<p style=\"text-align: justify;\">Parmi les principales tendances de 2012, les <strong>r\u00e9seaux sociaux<\/strong> ont r\u00e9ussi \u00e0 tirer leur \u00e9pingle du jeu avec une croissance de leur chiffre d&rsquo;affaires de 35%. Ils ont r\u00e9ussi \u00e0 <strong>convaincre les annonceurs<\/strong> de leur efficacit\u00e9 et leur large audience coupl\u00e9e aux nombreuses <strong>innovations publicitaires<\/strong> dans le secteur permettent de stimuler leur chiffre d&rsquo;affaires.<\/p>\n<p style=\"text-align: justify;\">La <strong>vid\u00e9o<\/strong> est l&rsquo;autre tendance de 2012 avec un chiffre d&rsquo;affaires de 90 millions d&rsquo;euros en croissance de 50%. Le chiffre d&rsquo;affaires sur ce segment augmentent rapidement gr\u00e2ce \u00e0 une demande tr\u00e8s nettement sup\u00e9rieure \u00e0 l&rsquo;offre et les op\u00e9rations sp\u00e9ciales notamment via les <strong><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-brand-content\/\"><span style=\"color: #ff6600;\">campagnes virales<\/span><\/a><\/span><\/strong> qui utilisent de plus en plus la vid\u00e9o comme support.<\/p>\n<p style=\"text-align: justify;\">Et vous, quels investissements publicitaires avez-vous fait en 2012 ? Lesquels pr\u00e9voyez-vous en 2013 ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une progression de 11% en 2010, le chiffre d&rsquo;affaires de la publicit\u00e9 online a augment\u00e9 de 5% en 2012 pour atteindre 2,7 milliards d&rsquo;euros [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[746,747,748],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes-publicitaires-2","tag-investissements-online","tag-publicite-en-ligne","tag-publicite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CA de la pub online atteint 2,7 mds en France - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"2,7 milliards d&#039;euros : c&#039;est, le montant des investissements publicitaires en France sur le digital en 2012, soit une augmentation de 5%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/le-chiffre-daffaire-de-la-publicite-online-atteint-27-milliards-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CA de la pub online atteint 2,7 mds en France - 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