{"id":3086,"date":"2013-03-25T09:50:03","date_gmt":"2013-03-25T08:50:03","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3086"},"modified":"2025-08-07T15:45:50","modified_gmt":"2025-08-07T13:45:50","slug":"decryptage-du-systeme-dencheres-sur-adwords-infographie","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/referencement\/decryptage-du-systeme-dencheres-sur-adwords-infographie\/","title":{"rendered":"D\u00e9cryptage du syst\u00e8me d&rsquo;ench\u00e8res sur AdWords [infographie]"},"content":{"rendered":"<p>Les <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-achat-media\/\"><span style=\"color: #ff6600;\">liens sponsoris\u00e9s<\/span><\/a><\/span>, aussi appel\u00e9s SEA, correspondent aux publicit\u00e9s ins\u00e9r\u00e9es dans les r\u00e9sultats des moteurs de recherche. Ces publicit\u00e9s apparaissent sous la forme de liens et sont ins\u00e9r\u00e9es directement au-dessus ou \u00e0 droite des r\u00e9sultats de recherche de Google.<\/p>\n<p>S&rsquo;ils repr\u00e9sentent un moyen rapide de g\u00e9n\u00e9rer du trafic qualifi\u00e9, ils peuvent rapidement repr\u00e9senter un co\u00fbt tr\u00e8s important si la campagne n&rsquo;est pas bien optimis\u00e9e. En effet, un annonceur reverse une somme \u00e0 Google \u00e0 chaque fois qu&rsquo;un internaute clique sur le lien sponsoris\u00e9 dont le co\u00fbt est d\u00e9termin\u00e9 par un syst\u00e8me d&rsquo;ench\u00e8res. Ce co\u00fbt varie selon plusieurs facteurs comme on peut le voir dans cette infographie r\u00e9alis\u00e9e par WordStream.<\/p>\n<p>Et vous, utilisez-vous Google AdWords ?<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3087\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/adwords.jpg\" alt=\"ench\u00e8res adwords\" width=\"540\" height=\"2669\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/adwords.jpg 1000w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/adwords-207x1024.jpg 207w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p><span style=\"background-color: #000000; color: #c7c6c4; font-family: Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les liens sponsoris\u00e9s, aussi appel\u00e9s SEA, correspondent aux publicit\u00e9s ins\u00e9r\u00e9es dans les r\u00e9sultats des moteurs de recherche. Ces publicit\u00e9s apparaissent sous la forme de liens [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":3087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[16,24,184,82,468],"class_list":["post-3086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement","tag-adwords","tag-google-adwords","tag-infographie","tag-liens-sponsorises","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9cryptage du syst\u00e8me d&#039;ench\u00e8res sur AdWords [infographie] - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Infographie : d\u00e9couvrez comment Google AdWords attribue le prix d\u2019un clic via un syst\u00e8me d\u2019ench\u00e8res bas\u00e9 sur l\u2019Ad Rank (ench\u00e8re \u00d7 quality score).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/referencement\/decryptage-du-systeme-dencheres-sur-adwords-infographie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9cryptage du syst\u00e8me d&#039;ench\u00e8res sur AdWords [infographie] - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Infographie : d\u00e9couvrez comment Google AdWords attribue le prix d\u2019un clic via un syst\u00e8me d\u2019ench\u00e8res bas\u00e9 sur l\u2019Ad Rank (ench\u00e8re \u00d7 quality score).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/referencement\/decryptage-du-systeme-dencheres-sur-adwords-infographie\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-25T08:50:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T13:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/adwords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"4944\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/\"},\"author\":{\"name\":\"Andreas\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/7ff59ff6f77e5c829a1abaa11829f9a3\"},\"headline\":\"D\u00e9cryptage du syst\u00e8me d&rsquo;ench\u00e8res sur AdWords [infographie]\",\"datePublished\":\"2013-03-25T08:50:03+00:00\",\"dateModified\":\"2025-08-07T13:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/\"},\"wordCount\":150,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/adwords.jpg\",\"keywords\":[\"Adwords\",\"Google Adwords\",\"infographie\",\"liens sponsoris\u00e9s\",\"sea\"],\"articleSection\":[\"R\u00e9f\u00e9rencement\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/referencement\\\/decryptage-du-systeme-dencheres-sur-adwords-infographie\\\/\",\"name\":\"D\u00e9cryptage du syst\u00e8me d'ench\u00e8res sur AdWords [infographie] - 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