{"id":5259,"date":"2015-05-19T09:58:32","date_gmt":"2015-05-19T07:58:32","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=5259"},"modified":"2025-03-05T13:07:32","modified_gmt":"2025-03-05T12:07:32","slug":"infographie-les-benefices-du-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-les-benefices-du-marketing-de-contenu\/","title":{"rendered":"[Infographie] Les b\u00e9n\u00e9fices du marketing de contenu"},"content":{"rendered":"<p>Les marques l&rsquo;ont aujourd&rsquo;hui totalement assimil\u00e9 : la seule communication \u00e0 travers les <strong>m\u00e9dias de masse<\/strong> sans <strong>diff\u00e9renciation de l&rsquo;audience<\/strong> n&rsquo;est plus possible. Les clients et consommateurs attendent d\u00e9sormais un vrai <strong>message de confiance<\/strong> centr\u00e9 sur la construction d&rsquo;une <strong>relation avec la marque<\/strong>. Dans cette logique de communication, le <strong>marketing de contenu<\/strong>\u00a0permet de r\u00e9pondre \u00e0 ce besoin.<\/p>\n<p>La strat\u00e9gie de marketing de contenu consiste pour\u00a0une marque \u00e0 <strong>communiquer avec sa cible<\/strong> sans mettre directement son produit ou son service au c\u0153ur de la communication. Cette strat\u00e9gie permet alors de <strong>cr\u00e9er et diffuser <\/strong>du<span style=\"color: #ff9900\"> <a href=\"https:\/\/www.odw.fr\/expertises\/agence-brand-content\/\">contenu\u00a0\u00e9ditorial<\/a><\/span> de qualit\u00e9 pour un client ou prospect\u00a0\u00e0 travers diff\u00e9rents supports. Les outils sont nombreux et vari\u00e9s tels que les <span style=\"color: #ff9900\"><a href=\"https:\/\/www.odw.fr\/blog\/outils-web\/blog-dentreprise-du-contenu-riche-et-engageant\/\">blogs d&rsquo;entreprise<\/a><\/span>, la cr\u00e9ation de tutoriels, vid\u00e9os, articles d&rsquo;actualit\u00e9\u00a0ou infographies et facilit\u00e9s par les nombreux <strong>m\u00e9dias sociaux<\/strong> existants. Appliqu\u00e9 en BtoC, c&rsquo;est ce que l&rsquo;on appelle\u00a0le\u00a0<strong>brand content<\/strong>.<\/p>\n<p>Les avantages du marketing de contenu sont ind\u00e9niables et essentiels dans la communication d&rsquo;une entreprise. Il permet notamment de construire et entretenir une <strong>relation durable avec les consommateurs<\/strong>, am\u00e9liore\u00a0<strong>l&rsquo;exp\u00e9rience utilisateur<\/strong> ou encore renforce la <strong>cr\u00e9dibilit\u00e9<\/strong> d&rsquo;une entreprise vis \u00e0 vis de son audience.<\/p>\n<p>L&rsquo;infographie ci-dessous, cr\u00e9\u00e9e par <span style=\"color: #ff9900\"><a style=\"color: #ff9900\" href=\"https:\/\/www.wtmdigital.com\/\">Web Talent Marketing<\/a><\/span>, met en avant les avantages du marketing du contenu ainsi que les meilleures pratiques.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5260 aligncenter\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/marketing-content.jpg\" alt=\"marketing-content\" width=\"575\" height=\"2452\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/marketing-content.jpg 1493w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/marketing-content-70x300.jpg 70w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/marketing-content-240x1024.jpg 240w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques l&rsquo;ont aujourd&rsquo;hui totalement assimil\u00e9 : la seule communication \u00e0 travers les m\u00e9dias de masse sans diff\u00e9renciation de l&rsquo;audience n&rsquo;est plus possible. Les clients [&#8230;]<\/p>\n","protected":false},"author":12,"featured_media":5265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[986,985],"class_list":["post-5259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-brand-content","tag-marketing-de-contenu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Infographie] Les b\u00e9n\u00e9fices du marketing de contenu - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Le marketing de contenu est une strat\u00e9gie devenue essentielle dans la communication d&#039;une entreprise gr\u00e2ce \u00e0 la cr\u00e9ation de contenu de qualit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-les-benefices-du-marketing-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographie] Les b\u00e9n\u00e9fices du marketing de contenu - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Le marketing de contenu est une strat\u00e9gie devenue essentielle dans la communication d&#039;une entreprise gr\u00e2ce \u00e0 la cr\u00e9ation de contenu de qualit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-les-benefices-du-marketing-de-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T07:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T12:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/marketing-content-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Blancato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Blancato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/\"},\"author\":{\"name\":\"Lucas Blancato\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/8daa2ce7f68035b2b7adf257f5bbba47\"},\"headline\":\"[Infographie] Les b\u00e9n\u00e9fices du marketing de contenu\",\"datePublished\":\"2015-05-19T07:58:32+00:00\",\"dateModified\":\"2025-03-05T12:07:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/\"},\"wordCount\":247,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/marketing-content-2.jpg\",\"keywords\":[\"brand content\",\"marketing de contenu\"],\"articleSection\":[\"Webmarketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-les-benefices-du-marketing-de-contenu\\\/\",\"name\":\"[Infographie] Les b\u00e9n\u00e9fices du marketing de contenu - 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