{"id":6073,"date":"2016-06-23T09:00:45","date_gmt":"2016-06-23T07:00:45","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6073"},"modified":"2025-03-04T20:55:10","modified_gmt":"2025-03-04T19:55:10","slug":"structurer-url-site","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/referencement\/structurer-url-site\/","title":{"rendered":"Infographie : comment structurer les URL d’un site ?"},"content":{"rendered":"

Lorsque l’on \u00e9voque le sujet du r\u00e9f\u00e9rencement naturel, on entend souvent parler de strat\u00e9gie de Netlinking, d’utilisation de mots cl\u00e9s ou encore de r\u00e9daction de contenu de qualit\u00e9. Toutefois, un autre facteur, tout aussi important, est \u00e0 prendre en compte : \u00ab\u00a0la structure des URL<\/strong>\u00ab\u00a0.<\/p>\n

<\/p>\n

Cette derni\u00e8re est un \u00e9l\u00e9ment cl\u00e9 dans vos d\u00e9marches de r\u00e9f\u00e9rencement naturel<\/a>, il est donc indispensable de penser \u00e0 optimiser les URL d’un site web.<\/p>\n

Des URL simples et coh\u00e9rentes<\/h2>\n

Si il semble important d’ins\u00e9rer des mots cl\u00e9s au sein des URL, il n’est pas conseill\u00e9 d’y mettre tous les mots cl\u00e9s li\u00e9s \u00e0 son activit\u00e9 au risque d’\u00eatre mal vu par les moteurs de recherche. Privil\u00e9gier un ou deux mots<\/strong> maximum correspondant au contenu de la page sera bien plus efficace qu’une structure confuse, car trop longue.<\/p>\n

Le but en SEO est de rester naturel<\/strong>. Ainsi, penser \u00e0 optimiser techniquement son site est n\u00e9cessaire, mais penser avant tout \u00e0 l’humain et \u00e0 rester simple l’est davantage. Une URL lisible<\/strong> et compr\u00e9hensible par l’homme incitera \u00e0 la confiance et donc \u00e0 plus de clics.<\/p>\n

A titre d’exemple, une URL correctement structur\u00e9e et optimis\u00e9e ressemblera \u00e0 cela : https:\/\/www.monsite.com\/mot-cl\u00e9<\/p>\n

 <\/p>\n

Extension du nom de domaine, HTTPS ou le choix des caract\u00e8res : des facteurs indispensables<\/h2>\n

Dans une optique SEO, le choix de l’extension du nom de domaine<\/strong> doit \u00eatre \u00e9tudi\u00e9 minutieusement. D\u00e9finir une localisation r\u00e9gionale, nationale, continentale ou encore mondiale est n\u00e9cessaire selon le secteur g\u00e9ographique<\/strong> que l’on souhaite cibler. Si l’extension .com est r\u00e9guli\u00e8rement cit\u00e9e comme \u00e9tant la meilleure extension possible, il est pr\u00e9f\u00e9rable\u00a0d’\u00e9tudier en d\u00e9tail quelle extension sera la plus appropri\u00e9e \u00e0 mon domaine d’activit\u00e9, plut\u00f4t que de se pr\u00e9cipiter en achetant le .com.<\/p>\n

Sans surprise puisque Google l’a annonc\u00e9 il y a peu de temps, favoriser le \u00ab\u00a0https<\/strong>\u00a0\u00bb plut\u00f4t que le \u00ab\u00a0http\u00a0\u00bb pour un site web aide \u00e0 se positionner dans les SERP. En effet, le \u00ab\u00a0https\u00a0\u00bb est devenu un facteur de classement dans les moteurs de recherche<\/a>.<\/p>\n

Enfin, l’utilisation de caract\u00e8res simples<\/strong> au sein d’une URL est conseill\u00e9. D’une part, pour une meilleure compr\u00e9hension de l’URL par l’homme et, d’autre part, pour que les moteurs de recherche, eux-aussi, comprennent cette derni\u00e8re. Ainsi, penser \u00e0 bannir les #, \u00ab\u00a0\u00a0\u00bb ou encore ] est une priorit\u00e9.<\/p>\n

Nous vous invitons \u00e0 d\u00e9couvrir l’int\u00e9gralit\u00e9 de cette infographie con\u00e7u par Backlinko<\/a>\u00a0et Ignite Visibility<\/a>\u00a0pour, enfin, poss\u00e9der une structure d’URL optimis\u00e9e pour le r\u00e9f\u00e9rencement naturel.<\/p>\n

 <\/p>\n

\"Infographie,<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque l’on \u00e9voque le sujet du r\u00e9f\u00e9rencement naturel, on entend souvent parler de strat\u00e9gie de Netlinking, d’utilisation de mots cl\u00e9s ou encore de r\u00e9daction de […]<\/p>\n","protected":false},"author":16,"featured_media":6080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement"],"yoast_head":"\nInfographie : comment structurer les URL d'un site ?<\/title>\n<meta name=\"description\" content=\"Dans le domaine du SEO, la structure des URL est l'un des \u00e9l\u00e9ments cl\u00e9s pris en compte par Google pour r\u00e9f\u00e9rencer votre site. 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