{"id":785,"date":"2012-05-09T17:00:37","date_gmt":"2012-05-09T15:00:37","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=785"},"modified":"2024-06-02T14:50:12","modified_gmt":"2024-06-02T12:50:12","slug":"tweetdeck-et-hootsuite-optimisez-twitter","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/outils-web\/tweetdeck-et-hootsuite-optimisez-twitter\/","title":{"rendered":"Tweetdeck et Hootsuite : optimisez Twitter !"},"content":{"rendered":"<p style=\"text-align: justify;\">On ne pr\u00e9sente plus ces outils qui se sont impos\u00e9s comme des r\u00e9f\u00e9rences pour la gestion d&rsquo;un ou de plusieurs comptes twitter. Qu&rsquo;ils vous permettent de planifier vos tweet, de g\u00e9rer plusieurs comptes ou de simplifier l&rsquo;utilisation de votre r\u00e9seau social\u00a0pr\u00e9f\u00e9r\u00e9, leur utilisation appara\u00eet incontournable. Si vous les d\u00e9couvrez aujourd&rsquo;hui, croyez-moi, vous aurez du mal \u00e0 vous en passer.<\/p>\n<p style=\"text-align: justify;\">Lorsque l&rsquo;on d\u00e9bute sur Twitter, que l&rsquo;on g\u00e8re seulement un compte, et que notre nombre de following \/ followers est relativement faible, il est plut\u00f4t ais\u00e9 de s&rsquo;y retrouver. \u00a0Cependant, avec le\u00a0d\u00e9veloppement\u00a0de votre business ou de votre notori\u00e9t\u00e9, la gestion de votre compte peut devenir un v\u00e9ritable casse-t\u00eate. Dans le m\u00eame temps, toujours en phase de croissance, vous devez \u00e9galement chercher \u00e0 assurer une production de contenu qualitative, mais surtout constante. C&rsquo;est pour ce type d&rsquo;utilisation, un peu plus pouss\u00e9e que la moyenne, que les formidables outils que sont <a title=\"http:\/\/www.tweetdeck.com\" href=\"https:\/\/x.com\/i\/flow\/login?redirect_after_login=%2Fi%2Fpremium_sign_up\" target=\"_blank\" rel=\"noopener\">Tweetdeck <\/a>et <a title=\"http:\/\/www.hootsuite.com\" href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> ont \u00e9t\u00e9 d\u00e9velopp\u00e9s.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/05\/TweetHoot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-788\" title=\"TweetHoot\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/05\/TweetHoot-300x175.png\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/05\/TweetHoot-300x175.png 300w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/05\/TweetHoot.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\">Choisissez votre camp&#8230;ou pas<\/h2>\n<p style=\"text-align: justify;\">Il arrive tr\u00e8s fr\u00e9quemment que l&rsquo;on oppose ces deux logiciels sur les blogs ou les forums. En effet, certaines fonctionnalit\u00e9s se recoupent, notamment la pr\u00e9sentation des tweets, DM ou mentions en colonnes etc. A mon sens, il s&rsquo;agit l\u00e0 d&rsquo;un faux d\u00e9bat, ces deux outils sont parfaitement compl\u00e9mentaires. Tweetdeck est un alli\u00e9 indispensable pour clarifier la lecture de votre compte twitter tandis qu&rsquo;Hootsuite est parfait pour planifier vos tweets.<\/p>\n<h2>Comparaison<\/h2>\n<p style=\"text-align: justify;\">Parce qu&rsquo;il faut bien les comparer, nous allons passer en revue les diff\u00e9rentes fonctions de ces outils. Tout d&rsquo;abord l&rsquo;utilisation diff\u00e8re, vous avez la possibilit\u00e9 d&rsquo;utiliser les deux, au choix, en version bureau ou online. Tr\u00e8s clairement, je trouve que la version online est optimis\u00e9e pour Hootsuite et que la version bureau est plut\u00f4t recommand\u00e9e pour Tweetdeck. Je ne me base pas sur des crit\u00e8res strictement techniques pour avancer cela mais sur mon utilisation quotidienne, c&rsquo;est une impression. Toutefois les choses vont certainement changer, notamment parce que Tweetdeck a \u00e9t\u00e9 rachet\u00e9 par Twitter&#8230; Peut-\u00eatre d\u00e9tronera-t-il Hootsuite un jour.<\/p>\n<h2>Planification des posts<\/h2>\n<p style=\"text-align: justify;\">Voil\u00e0 la clef de ces outils, pr\u00e9sente dans les deux : planifier vos posts. Ceci est parfait. Avec ces outils vous avez la possibilit\u00e9 de programmer \u00e0 l&rsquo;avance les contenus que vous souhaitez partager. Plus besoin d&rsquo;\u00eatre derri\u00e8re votre \u00e9cran pour \u00eatre actif. C&rsquo;est un gain de temps et de cr\u00e9dibilit\u00e9 non n\u00e9gligeable. Bien entendu, pas question de regarder son compte Twitter une fois par semaine et de penser qu&rsquo;une bonne planification vous assurera la reconnaissance. L&rsquo;enjeu principal reste de demeurer r\u00e9actif et pertinent lors de toutes vos interactions.<\/p>\n<p style=\"text-align: justify;\">Ceci m&rsquo;am\u00e8ne sans transition \u00e0 ma conclusion : Tweetdeck et Hootsuite sont d&rsquo;excellents outils, mais ils restent des outils et ne se substituent pas \u00e0 vous. Tout bon outil doit \u00eatre manipul\u00e9 avec pr\u00e9caution et avec\u00a0suffisamment\u00a0de contr\u00f4le pour \u00eatre efficace. Il convient d&rsquo;en user mais sans en abuser. Restons conscients que Twitter ne se limite pas \u00e0 poster des liens en esp\u00e9rant montrer au monde entier que l&rsquo;on sait rep\u00e9rer des articles, la valeur ajout\u00e9e ne se situe pas l\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On ne pr\u00e9sente plus ces outils qui se sont impos\u00e9s comme des r\u00e9f\u00e9rences pour la gestion d&rsquo;un ou de plusieurs comptes twitter. Qu&rsquo;ils vous permettent [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[256,253,255,254],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-web","tag-programmer-hootsuite","tag-programmer-tweetdeck","tag-utilisation-hootsuite","tag-utilisation-tweetdeck"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tweetdeck et Hootsuite : optimisez Twitter ! - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Tweetdeck et Hootsuite sont deux outils tr\u00e8s efficaces pour optimiser la gestion de ses r\u00e9seaux sociaux et planifier ses publications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/tweetdeck-et-hootsuite-optimisez-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tweetdeck et Hootsuite : optimisez Twitter ! 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